Terri & Steve Cowan: Grow Your Business

In 1983, when Steve Cowan founded Professional Salon Concepts (PSC), the haircare industry was a fragmented entity. It was, and still is, PSC’s mission to grow this industry one hairdresser at a time, through a balance of technical skills, training, and business savvy. Steve’s goal is to make the salon business profitable and professional, an industry and career that people are drawn to and love. Utilizing his business savvy and unparalleled industry-specific dialogue, he can change a business by changing just a few of the words and phrases that are used behind the chair.

Terri Cowan‘s dynamic style was brought to the attention of famed entrepreneur and author, John McCormack, and his then business partner, Sam Brocato. Terri serves as one of the salon industry’s leading and most respected speakers and trainers. Her audiences most enjoy her direct, commonsense approach to measuring and quantifying extraordinary customer service, combined with her undeniable sense of humor. Steve is a powerful speaker in his own right, with the ability to take everything he has learned in his 40-plus years in this industry and break it down to share with those around him. He can engage a room and lift his listeners to a new personal expectation level.

Both Terri and Steve are dedicated to helping salon owners see their business through their customers’ eyes. They are committed to upgrading the image of the hair care industry and firmly believe that quality service is the key. It is because of this insight and dedication that they continue to lead the pack in improving the haircare industry.

Interviewed by Winn Claybaugh, Terri and Steve share their “Grow Your Business” message, filled with specific and measurable tips for helping spas, salons, and other businesses make more money. As a successful distributor and coaching team, this husband-and-wife duo is recognized by the top names in the beauty industry.

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